I led product strategy, research, and scoped the MVP for a 0-1 AI-powered Amazon advertising solution. For SMB users that don't have the time and experience to mange their own advertising, we provided an end-to-end management to lower the barrier to running successful campaigns. This solution ultimately supported our GTM retention strategy—driving 36% adoption and contributing $1.8M in monthly billable ad spend. This makes it one of the fastest-growing monetization features we've released on the Helium 10 platform.