Drew MelianProduct builder

AI PRODUCT · DESIGN · HANDS-ON BUILDING

Andrew Melian.
Drew, for short.

I build products, with a background in design and product management.

At Helium 10, I led strategy, research, and MVP scope for AI Advertising. Today, I’m the co-founder of Assembly, building a home for project-car plans, parts, and history.

Explore the workLinkedIn
Assembly running on an iPhone in a garage, showing a BMW 2002 project and tasks
Assembly, in the garage.Web · iPhone · iPad live
RECENT PRODUCT WORK

AI Advertising at Helium 10: 36% adoption reported · $1.8M monthly incremental billable ad spend

Selected work

The product, the choices, and what happened next.

01 / ASSEMBLY · CO-FOUNDER · 2026—PRESENT

A project car is more
than a checklist.

Read the Assembly case

Plans in Notes. Parts in a spreadsheet. Photos and receipts somewhere else. Assembly connects that scattered context around the car and its projects.

A CHOICE THAT CHANGED THE PRODUCT

Keep the relationships.
Loosen the form.

Early feedback showed that the structured build sheet felt unintuitive. One tester expected the same free writing as project plans, with parts referenced in the text.

Working with Tom, I built linked part previews in notes, then a more flexible Spec. Owners could describe their builds naturally while keeping useful catalog connections.

My contribution
Hands-on builder; 80%+ of Assembly’s build, by my own estimate. Product discovery and testing were shared with Tom.
What shipped
Web, iPhone, and iPad. Flexible Spec and linked parts. Android is coming soon.
Assembly web project plan with decisions, unknowns, and brake-service tasks
Long-form planning on the web; project context in the garage.
Assembly web parts catalog displaying purchase and installation status
Parts move from “to buy” to “on shelf” to “installed.”
“This is literally what we have been needing for our projects.”

RyanVerthein · App Store review, Aug 2026 · Public review

02 / ADTOMIC · HELIUM 10 · 2023

Activation work when
engineering capacity was tight.

Read the activation case

New sellers were learning PPC and the tool at the same time. Most weren’t reaching automation, while engineering was committed to a backend migration.

I led design with the PM, lead engineer, Customer Success, and Support. We started with changes we could deliver: onboarding, existing learning resources, navigation, and clearer automation setup.

A BET WE DIDN’T KEEP

A stronger welcome didn’t
make the checklist work.

Across 17 onboarding iterations, a goal-oriented approach was strongest—but checklist completion fell. We kept a simpler welcome and resource direction instead of calling the experiment a success.

Result
The product exceeded its 25% target for automation activation within 14 days, over six months. Multiple changes and shared team work contributed.
Revised Adtomic rule builder with grouped setup steps and contextual help, in an empty demonstration state
The revised rule builder: grouped steps and help at the point of setup.
THE CONSTRAINT

Engineers focused on migration.

THE RESPONSE

Ship within the team’s control, then improve the builder.

03 / AI ADVERTISING · HELIUM 10 · 2024

An end-to-end advertising product for smaller sellers.

I led product strategy, customer research, and MVP scope for an AI-powered Amazon advertising experience.

36%adoption reported
$1.8Mmonthly incremental billable ad spend
Explore the launch
Helium 10 AI Advertising dashboard with performance and product-level campaign goals
AI Advertising · Product performance and campaign goals

04 / CUSTOMER INTELLIGENCE · HELIUM 10 · 2024

Discovery to MVP, with real customer data.

Lean prototypes for understanding purchase behavior and lifetime value.

View the project

ABOUT / ROLE FIT

Design roots.
Hands in the build.

I’ve led design teams, worked through product scope, and taken new ideas into working software. I like moving between a customer conversation, a prototype, and the implementation.

I’m interested in hands-on AI product work where discovery and building stay close together. I care about choosing useful problems—and being able to show what the product does.

More on LinkedIn

Experience

Assembly

Co-founder

Mar 2026–Present
Helium 10

Product Design Manager

Apr 2024–Sep 2025
Helium 10

Senior Product Designer

Nov 2021–Mar 2024
Helium 10

Product Designer

Jun 2021–Nov 2021
Earlier experience
Advicent

User Experience Designer
Now part of InvestCloud

Nov 2019–Jun 2021
Patron Sainte

User Experience Designer · Contract

Sep 2017–Jun 2019
The Commons

Innovation Fellow · Internship

Jun 2017–Sep 2017

GET IN TOUCH

Let’s talk product.

For a role, a project, or a closer look at the work.

andrewjmelian@gmail.com