I led our mid-market product team on Customer Intelligence, a 0-1 analytics tool that helps e-commerce brands understand customer purchase behavior and lifetime value—without needing a data team or a costly subscription. I took this idea from initial discovery to MVP in weeks, using lean prototypes with real customer data to test the feasibility and desirability for this solution. As a result of making these insights accessible to brands, we achieved 60% adoption across our mid-market cohort and improved product-market fit for our enterprise plan.